Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is revolutionising digital campaign targeting across Australia and New Zealand. This innovative solution ...

Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 broadcast telecasts in August, while MSNBC owned the top 11 cable telecasts due to the DNC. Peacock viewership increased 39% ...

August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year’s second month of vacation is not exceptional in this regard, as ...

“Reinvigorated alliance the next step in the evolution of media in Japan and a big win for nation’s media industry”, say stakeholders Tokyo, Japan, September 11, 2024 – Nielsen, a global leader in ...

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...