Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

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Following its Oversight Board's recent concerns over risking users' freedom of expression through the use of AI-editing tools, Meta has decided to make its once-clear labels on AI content edited or ...

In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

Texas Attorney General Ken Paxton is urging a federal judge to leave in place restrictions on social media platforms' ability to collect minors' data and serve them with targeted ads. In papers filed ...

Many dream of writing the great American novel. The Novelry thinks it's time to stop dreaming and start writing. The online writing school, which offers daily lessons, skilled editors and a ...

Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

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Creative agency Amplify has launched Futures, an innovation practice that helps brands navigate creative technology, entertainment and IP. Innovation creative director Ed Hallam and Head of ...