Marketing Week9h
Pricing power and personality traits: Your Marketing Week
From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.
Marketing Week20h
‘We need to be humble’: Coca-Cola’s European CMO on effectiveness and ‘earning’ consumers’ attention
The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...
Marketing Week20h
Icelandair on maintaining ‘authenticity’ when diversifying its product offer
In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...