Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to ...

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As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with ...

Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, ...

EssenceMediacom X was the incumbent agency.

The account is currently handled by IPG Mediabrands.

With high-octane drama, a cinematic chase, and a sprinkle of SRK’s signature swagger, the film is engineered for impact. It’s ...

Our weekly roundup of the latest appointments and account wins news from Poker Dangal, Amarnath Securities, SW Network, FCB ...

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad ...

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Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating ...