Haleon CMO Katie Williams sees big potential in the C2PA icon to prove it’s using real dentists in ads and authenticate research claims.

“AI can transform the employee experience, how we get work done and how we service clients,” said Boyman. KPMG, which counsels clients on AI adoption, calls itself “client zero” and has invested in a ...

Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what ...

Apparently, AI is kind of a big deal. If you’re a reader of this publication, you’ve probably already experimented with ...

We recently spoke with Hooper—an Oscar-winning director for “The King’s Speech” (2010)—about those three ads, as well as his approach to advertising generally: why he keeps making spots, and how he ...

The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...

Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace ...