In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first-ever Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40.

It's almost time for Diwali, and how could Barbie miss out on the celebration? In homage to the five-day Indian holiday, also known as the festival of lights, Mattel has unveiled its first-ever Diwali Barbie doll in partnership with Indian couturier Anita Dongre.