Amazon just launched its new Kindles — find some of the first discounts on these devices ahead of Black Friday.

Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

We've been covering Black Friday deals for years, and using this expertise, we should be able to pretty accurately predict when Amazon's sale will actually begin in 2024. We've gathered our prediction below,