How Kobe Bryant helped grow women’s hoops, another layer in a complicated legacy
Kobe was a hooper. And his aura, validation and embrace extended immeasurably into women’s hoops. He confirmed they are ...
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‘Cancer affects everybody’: Why Big 4 basketball coaches are suiting up for a cause
Niagara men's basketball kicked off Suits and Sneakers week, in which college basketball coaches wear suits and sneakers on ...
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Suns' Devin Booker channels Forrest Gump in Nike ad, has a shoe giveaway across Phoenix
The Phoenix Suns three-time All-Star Devin Booker premiered his new Nike "Book 1" signature shoe commercial on Instagram ...
What’s Your Major? Some Say ‘Sports’ Should Be an Acceptable Answer.
The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ...
Nike is broken. Can Elliott Hill fix it?
In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...
Nike Releases Cortez-Style ‘Forrest Gump’ Sneakers: Here’s Where to Score a Pair Online
After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” ...
Tissot expands global multiyear marketing partnership with NBA, WNBA & G League
The announcement was made by Tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca and Tissot ...
Shop Nike sales while you can. The new CEO says they're cutting down on promotions.
Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.
Missouri Basketball unveils Nike Book 1 PE sneakers
The Missouri Tigers add their own flair to the Nike Book 1. Check our Sneakers news for more upcoming releases and breaking ...
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NBA bans 'banned' Air Jordan jersey concept
It's one of the most iconic stories in sneaker history, Michael Jordan's original signature shoe being 'banned' by the NBA.
Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Industry
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
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Cleat Heat: How Sneaker Culture Is Making Bold Statements In The NFL
In the NFL, cleats have evolved from performance gear into powerful symbols of creativity and culture. Football players are hitting the field in cleats ...