Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has rebranded with a new name and logo. Going ...

The ultimate food stop, Zomato of Deepinder Goyal, gets approval to rebrand itself as 'Eternal'. New logo for the same gets ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company's rich history while demonstrating its modern, visionary spirit. "As we ...

We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The far-right extremist group known as the Proud Boys has officially lost control of its own name—and in a striking twist of justice, ownership now belongs to a Black church that the group once sought ...

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has unveiled a new name and logo hours before announcing its ...

(NASDAQ:MSTR), the self-proclaimed bitcoin (BTC-USD) treasury company, changed its corporate name to Strategy as part of a rebranding effort, it said on Wednesday. The new name coincided with a new ...

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...