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Billionaire LeBron: Breaking Down All of King James's Sponsorship Deals
LeBron James has built an impressive portfolio of ... James has a long-running relationship with the brand, working with Sprite since 2003, before James played his first professional game.
Business Insider1y
LeBron James' net worth: The billionaire superstar is entering what could be his final NBA season. Here's how he makes and spends his money.
"Sprite 6 Mix by Lebron James." But in 2021, six years after Coca-Cola's 28-year reign as the official food and beverage partner of the NBA came to an end, James followed the league's lead and ...
Marketing Dive13y
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...
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Lakers star LeBron James’ stern message for Cam Newton amid Madden challenge
Rewind the clocks back to 2001 — multiple years before the endorsement deals with Nike, McDonald’s, Sprite, and Beats, and a full decade ahead of his first of four NBA Titles — LeBron James ...
Marketing Dive13y
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...