MLB has reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S.

Major League Baseball (MLB) has announced a partnership with German workwear company Engelbert Strauss, which includes ...

Engelbert Strauss, a family owned company founded in 1948, has recently been expanding its U.S. presence. The brand opened a flagship store in Venice, Calif., last fall and struck a partnership ...

The Strauss name and logo will be present across MLB batting helmets during the post-season and games in Europe.

Engelbert Strauss GmbH & Co. KG was founded in 1948. Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA started selling sponsorship logos ...