Lowe’s changes follow closely on the heels of announcements by Harley Davidson and Jack Daniel's, as well as similar changes ...

Activist Robby Starbuck is claiming credit for Ford's DEI backtrack after Jack Daniel's, Harley-Davidson and John Deere also ...

Anti-'woke' activist Robby Starbuck is targeting iconic American brands, claiming their DEI policies betray their socially conservative customers.

While some companies are moving away from diversity programs, it's something a majority of Americans support, per an April ...

Ford Motor Company says it has made some changes to its diversity, equity and inclusion (DEI) policies, becoming the latest U.S. firm to back away from "woke" initiatives.

If DEI and supplier diversity quotas were making you money, do you really think Tractor Supply and now Harley-Davidson would ...

Following an online pressure campaign earlier this summer, Tractor Supply and John Deere ended some diversity measures. Last week, Harley-Davidson backtracked on its DEI policies, though the company ...

Lowe’s also reportedly told employees in the memo that the company would stop sponsoring ... In June, under pressure from ...

Home improvement chain Lowe’s is scaling back its diversity, equity and inclusion policies, joining the ranks of a few other ...

Right-wing activist Robby Starbuck threatened a Ford boycott by anti-DEI (diversity, equity, inclusion) supporters, a tactic ...

Harley Davidson is another company targeted by conservative influencer ... Tractor maker Deere and farming equipment retailer Tractor Supply pulled back on their DEI programs after being criticized by ...