Man, Bluey and more floating over New York City during the Macy's Thanksgiving Day Parade. Here's how to watch.

NBC is renegotiating the broadcast rights for the Macy's Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, The Wall Street Journal reported Monday.

The famous Macy’s Thanksgiving Day Parade in New York City has dazzled countless people for nearly a century, and despite the threat of a winter storm in the Northeast on Thursday, preparations are well underway to continue the holiday tradition again this year.