I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

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Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

Following its Oversight Board's recent concerns over risking users' freedom of expression through the use of AI-editing tools, Meta has decided to make its once-clear labels on AI content edited or ...

In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

Southern chicken chain Chicken Salad Chick, which sells a myriad of variations on the classic chicken salad, has added a new limited-time dessert to its menu. What makes this treat even sweeter is ...

PHD Worldwide has named Vincent Rebeix as its first global chief operating officer, charged with driving the development of new products, processes and customized client operating models designed to ...

Meta Platforms must face accusations that it violated Washington, D.C.'s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict … Read the whole story ...

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...

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