While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey ...

The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025.

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

The Brandtech Group has announced it will integrate Google's video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes pointing to text-to-video as a way to ...

Earlier this month, The Independent announced two launches during Advertising Week Europe: Independent Studio and Bulletin. Independent Studio will focus on presenting content in original video ...

The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints.

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