I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? Many articles have been written about it. The topic has been bandied about for ...

After watching ABC News moderate the second -- and likely last -- 2024 presidential debate I'm pretty sure the best ticket in the debate race so far is Muir/Davis. With the exception of being too slow ...

We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business … Read the whole story ...

Foursquare, which is known for its location-based data, has developed an in-house measurement tool combining location with ...

What elements beyond simple brand exposure should be carefully considered when evaluating a sports sponsorship?

"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. Read the whole story ...

Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberately minor -- changes are reshaping the 30-year ...

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A federal judge has blocked Utah from enforcing the new Minor Protection in Social Media Act, which would have restricted platforms' ability to serve content to users under 18.

As threatened last month, union editorial workers have scheduled an open-ended strike at the LexisNexis-owned digital news service Law360. It was to start just after midnight on Tuesday. The company ...