The federal agency’s attorneys highlighted how the deal would impact local communities while the grocers’ lawyers said the agency was out of touch with the realities the industry and shoppers face.

Employees’ average hourly rate will be around $19 — a figure that has increased nearly 30% in the past five years, the company said.

The private label line, which features individual and family-sized entrees as well as sides, builds on grocery industry efforts to nab consumers’ dining dollars.

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.