Google Ad Manager and Display and Video 360 revenue disclosed for first time, showing how it stacks up to The Trade Desk.

She added that the campaign will eventually include an influencer component with creatives discussing the role Barbie plays ...

Food content creator Logan Moffitt is weaving seemingly unrelated brands such as K18, NYX Professional Makeup and women’s ...

A flood of filings shine a light on Google’s strategy to keep up with evolving ad markets over the last decade.

When brands nail the timing, seasonality can have real resonance. According to the latest research from The Harris Poll, 73% ...

Attention spans on TikTok and YouTube, the retail media network boom continues despite Google’s cookie reprieve, what ...

Grace Creative, a woman-owned agency founded by Susan Lee Colby, has expertise in reaching women over 50. “Nobody here is ...

It’s a tough market, but there are still opportunities for junior professionals to get hired by some top agencies and brands.

The Monkeys CEO Mark Green takes on the role amid plans to merge Droga5 with Accenture Song sibling The Monkeys.

Influencer marketing success requires balancing the brand’s need for control with creator authenticity, ensuring successful ...

The layoffs included some engineering roles, and the biggest cuts were made to the team responsible for the Apple Books app ...

The automaker says it will no longer engage with the Human Rights Campaign’s Corporate Equality Index becoming lastest ...