She added that the campaign will eventually include an influencer component with creatives discussing the role Barbie plays ...

When brands nail the timing, seasonality can have real resonance. According to the latest research from The Harris Poll, 73% ...

Google Ad Manager and Display and Video 360 revenue disclosed for first time, showing how it stacks up to The Trade Desk.

Attention spans on TikTok and YouTube, the retail media network boom continues despite Google’s cookie reprieve, what ...

New Balance scores a new endorser and the Kelce Brothers get richer—plus, why it was a bad week for Lowe’s, Ford and Apple.

Hill Holliday tackles vaping in new campaign, iProspect expands its relationship with Reckitt and 72andSunny appoints international executives ...

A detective, a bomb defuser and an air traffic controller feel some measure of relief in a trio of well-crafted spots ...