Larry Light, a former McDonald’s marketing leader who died last month, pioneered brand journalism, a less precious way of thinking about branding that is highly relevant today.

World Wildlife Fund’s animated climate change ad draws praise and WNBA is poised to cash in big with next media deal—plus Bud Light’s woes continue and Adidas criticized for Munich Olympics shoe.

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Financial media networks could be the next wave of retail media, but the biggest opportunity is also the riskiest.

Below, Ad Age lists four agency reviews to know about this month. Do you know about another review not listed here? Send an ...

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These examples are among Ad Age’s latest installment of Creativity's Top 5 AI Marketing Activations.

Former InfoSum CEO Brian Lesser is taking over as GroupM’s global CEO, WPP announced Wednesday. The long-time proponent of ...

In this video conversation with Ad Age, LG Ad Solutions’ Keith Norman discusses how the massive shift to streaming TV will ...

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Are you a print subscriber? Activate your account. 20 min 3 sec ago By Brian Bonilla - 1 hour 53 min ago By Ad Age and ...