Although this cap will initially apply only to new GeForce Now members, all current paid subscribers will see their unlimited playtime end on January 1, 2026.

New GeForce Now members that sign up for the service from 2025 onward will have a cap on monthly playtime set at 100 hours. That works out to around three hours of usage every day of the month, and Nvidia says it’s putting the cap in place to avoid increasing membership prices “in the foreseeable future.”

GeForce NOW, the cloud gaming service from NVIDIA, has announced major updates to its plans. One of these is a new limitation on how long a member can stream for a month.