Set to take place on Thanksgiving morning 100 years ago, the first Macy’s Parade promised to be a magnificent affair. A newspaper ad in the Brooklyn Eagle placed by R.H. Macy & Co. announced the new event: “A giant Christmas parade will be held in Manhattan in which Santa Claus,

NBC is renegotiating the broadcast rights for the Macy’s Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, The Wall Street Journal reported Monday. The Peacock network is said to be ...