The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.

The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to Noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers will also be able to watch it. An encore on NBC will follow at 2 p.m. ET/PT.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

It's just not turkey day without the Macy's Thanksgiving Day Parade! Now in its 98th year, the beloved annual tradition will take over the streets of New York City once again this week, including all the festive features viewers have come to know and expect: giant balloons,

The Macy's Thanksgiving Day Parade is expected to proceed regardless of rain, but many of the large character balloons won't be permitted to fly if the wind gets too aggressive.

The annual tradition has been taking place in New York City for 100 years as of 2024. Learn more about the first-ever Macy’s parade.

The Macy’s Thanksgiving Day Parade will be available to watch on NBC, Peacock, and Furbo. The parade will begin at 8:30 a.m. ET on the Upper West Side in Manhattan and finish around noon outside the Macy’s flagship store at 34th Street Herald Square. Additionally, there will be an encore show broadcast at 2 p.m.

Macy's is preparing for millions of in-person spectators at its annual Thanksgiving Day Parade in NYC – despite the threat of a storm, bitter chill and whipping winds.