Nio, the Chinese electric vehicle (EV) manufacturer, has unveiled its Firefly-branded small car, designed to compete with BMW’s Mini and Mercedes-Benz’s Smart.The announcement, made by CEO ...

Firefly, which means “intelligent electric high-end small car brand originated from NIO-SW”, is positioned in the high-end small car market, focusing on intelligence, quality and safety.

AI robots is an emerging market with strong growth potential that has already attracted established players such as BYD, ...

This time, it's the Shanghai-based electric car maker Nio, which is well-known for its ... The three circular headlights and taillights give the small, curved, five-door Firefly a Honda-e-like ...

Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

Nio’s CEO William Li predicts Chinese automakers will dominate half the global market by 2035. The EV startup’s two mass-market brands will have to sell cars in high numbers to meet Li’s goal.

NIO offers a range of smart electric vehicles under different brands including NIO, ONVO, and FIREFLY, focusing on high-end, family-oriented, and small smart electric cars.