p>Television viewers will soon hear a cracking sound seemingly from LeBron James neck ... p><p>The sound is not James writhing in pain. Its him squeezing an empty Sprite bottle behind his neck in a ...

Sprite celebrates LeBron James with user-generated elaborate handshake videos Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his ...

LeBron James has built an impressive portfolio of ... James has a long-running relationship with the brand, working with Sprite since 2003, before James played his first professional game.

"Sprite 6 Mix by Lebron James." But in 2021, six years after Coca-Cola's 28-year reign as the official food and beverage partner of the NBA came to an end, James followed the league's lead and ...

Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...

Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...