As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...

Go to YouTube and you'll find videos of Land Rover test drivers hooning prototype Defenders around the Nürburgring. It's wild to see a boxy SUV on knobby all-terrain tires squeal and slide around ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

That's because Jaguar is today a mere shadow of its former self, whereas the younger Land Rover sibling brand is ... itself for the new EV age with fresh logos, new lettering, and also a crazy ...

While still being a concept, the Avinya X has minimal surfacing and large wheels along with a large T logo which stretches ...

The designers argued that the new logo lacked a connection to the company ... Chief Creative Officer for Jaguar Land Rover. "It is our first physical manifestation and the foundation stone ...

Jaguar Land Rover, owned by India-based Tata Motors ... which also included an updated typeface for Jaguar's iconic logo, a redesigned leaping-jaguar mark, and a new creative philosophy to ...