The automaker saw sales of its EVs drop 13% in the European Union in 2024, and is facing growing pressure as rivals launch a wave of cheaper EVs.

Two weeks after its launch in Asia, the revised Model Y Juniper is also available to order in Europe. As with the Model 3, Tesla wants to make the new version

The display, created by activist groups Led By Donkeys and the Centre for Political Beauty, has drawn public attention and is under investigation by local police.

Tesla's German gigafactory has been targeted by a British political campaign group which has projected an image of Elon Musk making a hand gesture, that

The Tesla factory in Germany, one of the biggest foreign investments in German manufacturing in years and the company’s only European plant, has frequently been the site of protests.

Tesla's brand value fell in 2024 and the company drops down the top 100 list from Brand Finance, thanks in part to Elon Musk's political push.

Several sources claim that Tesla has already built the first new Model Y at its Gigafactory in Berlin, Germany. According to German media outlet Handelsblatt, the company was scheduled to start producing the new car, also known by its codename "Juniper", on Tuesday.

Tesla kicks off production of the Juniper Model Y at Gigafactory Berlin, with a European launch expected soon, featuring major updates to the popular EV.

The word “heil” is seen projected onto the factory near Berlin in the font of the automaker’s logo, to spell the message “Heil Tesla”, a reference to the Nazi greeting that honoured Adolf Hitler.

Political activists in Germany said Thursday they had projected an image of Elon Musk's infamous raised-arm salute and the word "Heil" onto the outside of his Tesla plant.

A gesture associated with the Nazis has a surprising history. But in Germany, there was little doubt about its meaning.