Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.

Global networks have shaped Indian advertising over the last few decades. Today, they cumulatively control 75-80% of Indian ad spends across all spectrums and verticals. While global alignments had ...

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Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.

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Diwali, India's week-long festival, celebrates the triumph of good over evil, of knowledge over ignorance, of happiness and prosperity over hardship—all metaphorically signified by the festival of ...

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.