The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative ...

The integrated communications agency’s move to establish a global presence comes after its first international footprint in ...

Campaign’s take: The 'Love is Respect' campaign, fronted by Virat Kohli, is a clever, timely push for a cultural shift. The ...

The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and ...

The UAE-based Landmark Group has signed its first brand ambassador for Max Fashion in India with the launch of Max Urb_n, a ...

This move allows Wondrlab to strengthen its influencer marketing with OPA's 3 lakh strong influencer base and boost its ...

The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.

At the sixth annual Snap Partner Summit, held on 17 September 2024, Snap Inc. unveiled a series of developments poised to reshape its engagement with creators and users alike. The event, which brought ...

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential ...

EV brand EMotorad launched its new campaign, ‘Dil se aawaaz ayegi.’ (A voice from the heart). Starring cricket legend ...

With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most ...

As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering ...