Apparently, AI is kind of a big deal. If you’re a reader of this publication, you’ve probably already experimented with ...

Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what ...

Haleon CMO Katie Williams sees big potential in the C2PA icon to prove it’s using real dentists in ads and authenticate research claims.

“AI can transform the employee experience, how we get work done and how we service clients,” said Boyman. KPMG, which counsels clients on AI adoption, calls itself “client zero” and has invested in a ...

We recently spoke with Hooper—an Oscar-winning director for “The King’s Speech” (2010)—about those three ads, as well as his approach to advertising generally: why he keeps making spots, and how he ...

The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

A spectacular setting in Paris and heightened interest in women’s sports suggest a record-breaking Summer Games.

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

Here is a list of some of the advertising industry’s brightest young minds, from masters of AI to Cannes Lions winners.

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

Aggressive pricing, packaging misses and an abundance of inventory have made streaming a possible skip for upfront deals.