“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...

Pirelli has taken to the world’s largest automotive specialty equipment show in order to unveil a brand new on and off-road all terrain tire. The Scorpion All Terrain Plus is said to deliver maximum ...

With a name like Pirelli, you might not expect to find the company’s new tire anywhere but on the tarmac, clocking high-speed laps and apexing every chicane. Interestingly, that was precisely our ...

LAS VEGAS — Pirelli & C. S.p.A. has long touted its tires as original equipment on many of the world's finest automobiles, but with its new Scorpion All Terrain Plus light truck and SUV tire, it's ...

The Pirelli Scorpion All Terrain Plus tyre has successfully completed the ROX’s “25,000-Kilometre Silk Road Tour”, an 81-day journey across three continents and thirteen countries. As the official ...

The fourteenth-generation of America’s favorite pickup truck is here, and it comes with a new hybrid powertrain and a series of new and enhanced features. Among them are the new Pirelli Scorpion ATR ...

When we hear the name Pirelli, we immediately conjure images of supercars tearing up a racetrack on P-Zeros. While the company has produced off-road tires in the past, namely the Scorpion ATR, dirt is ...