A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

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How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...