I called it a "captivating build" in my review, and this Black Friday the Lego Marvel Endgame Final Battle set has $30 off.

Frankly, Target has been going nuts with LEGO deals lately. A major sale on the building block toys has just ended, but a bunch of Marvel and Disney-themed sets are still on sale, including some majorly popular Target-exclusives,

Lego might be forever but Black Friday comes only once per year — at least, sort of. This year, many major retailers are publishing Lego Black Friday sales a week or more early. Today, as of Nov. 19 you can already find great Lego sets available from brands like Walmart for steeply discounted Black Friday prices up to 37%-off or more.

With affordable grabs, terrific in-house labels and a divine shopping experience, Target knows a thing or two about presenting top products to its devout consumer base. Though buzzy year-round, there’s no time like the holiday season for the retailer to hit the bullseye,