This story also ran on Bloomberg. It can be republished for free. Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and ...

The swing toward pro-Trump TV ads comes after President Joe Biden, prior to dropping out of the race, was considerably out-airing the Trump campaign, according to the analysis. In early July ...

Imagine if the drug ads you saw on TV were required to tell you how well the drug performed against alternative drugs for the same disease. That might change how interested you would be in the drug." ...

Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties. The number ...

Specifically, this is seen on the YouTube for TV app where users will be seeing an ad when simply pausing the video they are currently streaming. Online users began to notice the latest changes on ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow direct-to ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow ...

The pharmaceutical industry has invented a new art form: finding ways to make their wares seem like joyous must-have ...