Discover Switzerland’s perfect balance of luxury, adventure, and culture—where every train ride, mountain trail, and lakeside view feels effortlessly extraordinary. The Swiss getaway is a timeless ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Switzerland Tourism unveiled a creative promotional video on Tuesday to extend greetings to the Chinese people ahead of the Chinese New Year and a warm invitation to visit the country. The video, ...

Snow doesn't hide Switzerland. It reveals it. When the first snowflake drifts over the Alps, something changes. The mountains seem taller. The lakes seem calmer. And beneath the glossy postcards and ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...

VERBIER, Switzerland, Jan 29 (Reuters) - A New Year fire that killed 40 people at a Swiss ski resort bar has shaken a lucrative tourism industry that long had an impeccable reputation and has piled ...