It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

What was once discussed primarily in marketing textbooks, has now found a new home online. Subliminal messaging is a concept that has been around for decades and is traditionally associated with TV ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.