Those sample stations dotted around Costco drive sales and improve the overall shopping experience, but there's something you should know about the employees.

Offering free samples gives you a way to introduce your products to potential new buyers. To help the free samples lead to sales requires you to gather contact information you will use to market to ...

Providing samples to customers is an important promotional tool for many businesses, and they are often used to encourage an immediate or future purchase. The way the sample is offered and contributes ...