Take fast-fashion company Zara's rebrand: Even though the brand's overall style remained the same, customers almost universally hated the new, tightly kerned logo. And that's just one recent example.

Individuals, groups, and organizations, both on and off campus, seeking to produce and sell merchandise with trademarked Sacramento State names, logos, or logotypes must have prior approval from ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand ... the logo beyond those provided. Do not change the colors of the logo beyond those provided.

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

Few symbols are as important to a brand's identity as its logo ... Best Buy Best Buy launched in 1966 under the name "Sound of Music." The logo resembles more of a CD than a record, but at ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...