On Thursday, LeBron James' Lobos 1707 Tequila & Mezcal announced that it'll go back to square one with a marketing blitz reinventing its brand identity. The refresh is evidenced through a new ...

LeBron James stars in the new Lobos 1707 Tequila commercial alongside actress Victoria Justice. James is all about his brands, endorsements, and partnerships. He is a businessman. Yet, his playing ...

"I lost all respect for LeBron James when he disrespected my brand that was helping the people in Akron, Ohio. It's been and will be up for life. So it's okay; you will learn to deal with it ...