LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Los Angeles Lakers forward LeBron James appeared on the most ... where I thought I was actually going to end up, was Reebok," said James. James explained during his Reebok meeting that a company ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

LeBron James was the most coveted sneaker free agent on earth, with all the top brands clamoring for his signature. Lebron really TURNED DOWN $10M from Reebok as a senior in high school 🤯 @ ...