Prime Hydration’s Prime X bottle logo sparks trademark lawsuit from Minnesota’s X Hydration, citing “irreparable harm.

After hitting store shelves toward the end of September, the YouTubers' Lunchables alternative faced swift criticism and ...

American YouTube stars MrBeast, Logan Paul, and KSI make a splash in India with new business ventures and fan interactions.

Each Lunchly even comes with a Feastable, which is MrBeast’s chocolate snack creation, as well as Logan Paul and KSI’s PRIME ...

Social media sensations Logan Paul and MrBeast landed in Mumbai early Sunday morning, sparking excitement among fans and ...

Packaged in a striking white-to-blue ombre bottle, capturing its "cool, refreshing taste", the new flavour joins the popular line-up of Prime drinks available at Iceland and The Food Warehouse.

Each comes with a Prime brand sports drink by Paul and KSI — although hey were recently sued by a manufacturer over claims they reneged on a Prime deal, as well as separately by the U.S. Olympic ...

Popular Youtuber Felix Kjellberg, popularly known as PewDiePie sparked a controversy by calling out KSI, AKA Olajide J.J. over copyright issues. He accused the latter of taking down his famous ...

Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior. On ...

North West and her mom Kim Kardashian went viral on TikTok after dancing to KSI’s infamous song ‘Thick Of It.’ ...

Huge congratulations are in order for KSI, who celebrates his ninth Official ... The London-born multihyphenate (boxer, Britain's Got Talent judge, PRIME pioneer, LUNCHY launcher, musician and ...