Scott Nover in Superorganizers I'm fascinated with how the smartest people in the world get their work done. That's what ...

The problem is, it simply isn’t sustainable. As Nir Eyal writes in his book on habit formation, Hooked, ‘In order for ...

How do companies create habit forming products? It's simple: They manufacture them. In 2008 Nir Eyal was part of a team of Stanford MBAs starting a company backed by "some of the brightest ...