Gold futures climbed to a fresh record high Thursday a day after the Federal Reserve launched its monetary easing cycle with a 50 basis points interest rate cut, which is seen as bullish for gold since lower borrowing costs benefit the metal,

Sustained demand from investors is also helping to drive the price uptick and will likely play a role in future price growth. As more investors buy gold to capitalize on its upward price trajectory (or gain access to the many other benefits it offers), the price of gold is likely to climb.