MLB signs helmet sponsorship with Strauss ahead of playoffs
Major League Baseball (MLB) has announced a partnership with German workwear company Engelbert Strauss, which includes branding on batting helmets. The partnership marks Strauss’ first league-wide deal in the US. It is also the first time a brand logo will adorn MLB and MiLB batting helmets league-wide in the States.
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Engelbert Strauss GmbH & Co. KG was founded in 1948. Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA started selling sponsorship logos ...
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