Email marketing company Litmus is offering a new analytics feature that it says can provide a single view of email campaign performance and engagement. The new tool, the Litmus Integrated Insights ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

Clearwell Systems, a Santa Clara email analytics company that lets employees search and manage correspondence related to things like litigation and regulatory issues, has raised $17 million in a third ...

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated as a wholesale-only business for over 25 years.

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

Email service provider Adestra has launched a new product that allows users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. Adestra says ...

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...