Email marketing company Litmus is offering a new analytics feature that it says can provide a single view of email campaign performance and engagement. The new tool, the Litmus Integrated Insights ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

Clearwell Systems, a Santa Clara email analytics company that lets employees search and manage correspondence related to things like litigation and regulatory issues, has raised $17 million in a third ...

Upland Adestra, an email automation platform, has launched a data-driven tool called Audiences that utilizes what the firm calls "train of thought" analytics. The goal is to help marketers “turn ...

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated as a wholesale-only business for over 25 years.

MessageBird, a cloud communications platform that creates APIs for developers and AI-powered contact center tools, is shelling out $600 million to acquire SparkPost, an email delivery, optimization, ...

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

Email service provider Adestra has launched a new product that allows users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. Adestra says ...