"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

PHILADELPHIA — A.J. Brown had a novel idea to pass time on the bench during Philadelphia’s wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action on the field and flipped through the pages of “Inner Excellence” by Jim Murphy.

When A.J. Brown’s head wasn’t in the Philadelphia Eagles’ first-round playoff game Sunday, his nose was buried in a book. His choice of reading material was a book that he has turned to often, one he has marked up with neon highlighter and underlining.