For better or worse, many non-Texans associate the state with "Friday Night Lights" and a culture based on a near-universal devotion to football. Along with the movie and show about big time high school games in small towns,

James Van Der Beek, the "Dawson's Creek" star, is selling signed jerseys from the 1999 football film "Varsity Blues" to pay for his cancer treatments.

James Van Der Beek has noticed the financial toll that cancer takes on patients such as himself. “Merch drop! Excited to celebrate the 25th anniversary of #VarsityBlues with a limited edition #4 Moxon jersey — each one personally autographed by me,

"100% of my net proceeds will go to families recovering from the financial burden of cancer (including my own 😇)," the actor shared via Instagram.

Four weeks ago, James, 47, announced that he has been diagnosed with stage three colorectal cancer, adding that he was 'in a good place and feeling strong.'