You look at Apple’s over-the-ear headphones and see they are appropriately called the AirPods Max. Samsung has a line of earbuds named the Galaxy Buds, fitting in with the rest of its Galaxy lineup of personal devices.

Sony features heavily in our best Black Friday headphones deals round-up and live headphones sales coverage, and with good reason: the brand is behind many of the best-value pairs we have reviewed, and all of those pairs are heavily discounted across Amazon and other retailers this Black Friday week.

As is tradition, Best Buy Black Friday deals have started well before the actual day and the retailer is offering superb choices for those looking for cheap wireless headphones. In particular, its deal on the Sony WH-CH720N at Best Buy for $89.99 (was $149.99) stands out.