Roku’s Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social media and search and enable them to buy connected TV. Performance marketers will be able to create campaigns using shoppable ads linked to the Shopify accounts and interactive ads using Ads Manager.
Roku Inc. (NASDAQ:ROKU) is focused on platform revenue growth, launching Ads Manager and partnerships for shoppable ads.
One of this year's biggest sinkers turned out to be a back-to-school sale. Shares of Roku ( ROKU 5.67%) have rallied 53% ...
Roku stock gained nearly 6% on Thursday and has climbed 11% over the past week. What’s driving this upward momentum? One factor is an analyst upgrade by Wolfe Research..
The company has introduced Roku Ads Manager, a self-service platform tailored for CTV performance. “In order to meet growth ...
Roku's ad monetization strategy, partnerships with DSPs, and user engagement improvements are driving growth, with platform ...
Here are our top picks for the best Amazon deals of the day. If none of these catch your eye, be sure to take a peek at our ...
Instead, we recommend a far easier method: connecting a VPN to your Roku via AirPlay or screencast. To do this, subscribe to ...
Roku is a connected TV streaming provider that was developed in collaboration with Netflix. Read more to see why ROKU stock ...
You can watch The Roku Channel content with a Roku TV or Roku streaming stick, but is it possible without a Roku device? Here ...
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