According to USA Today, Keith was a "lifelong OU fan," and the team honored the late Oklahoma-born superstar by playing one ...

During Friday night's season opener for the Oklahoma Sooners, the crowd in Norman had the chance to honor the late Toby Keith ...

Oklahoma debuted its newest tradition. After the third quarter against Temple, the lights went out and the fans sang along to ...

Toby Keith is so missed. An NBC tribute concert that aired this week, Toby Keith: American Icon, honored the star's contributions to music and culture, with a number of big-name stars singing ...

OU football honored Toby Keith after the third quarter of its 51-3 home win over Temple on Friday.

Oklahoma took some time to honor the late Toby Keith inbetween the 3rd and 4th quarters of its game against Temple on Friday ...

Former University of Oklahoma head football coach Bob Stoops got emotional while introducing his friend Toby Keith during the ...

The Sooners started a brand new tradition at Gaylord Family Oklahoma Memorial Stadium on Friday night to honor music icon ...

The official Oklahoma Sooners Instagram account announced ... off t-shirt and an explanation for the promotion. “The Toby Keith Tribute 3rd/4th quarter break will celebrate the Oklahoma icon ...

OU football honored Toby ... a Keith sing along after the third quarter of every home game this season. Here's what people on X had to say about the tribute. More:OU football vs Temple takeaways: ...

With the Oklahoma Sooners kicking off their football season, the college decided to take a moment to honor Toby Keith.

OU football honored Toby Keith ... it plans to hold a Keith sing along after the third quarter of every home game this season. Here's what people on X had to say about the tribute.